Digital marketing promotes or creates awareness among people regarding any product or services using digital medium or internet services such as social media. Digital marketing is also known as online marketing or internet marketing. It has been in trend for the last few years, but this year with the worst pandemic affecting masses and forcing people to work from home, the demand for digital marketing has skyrocketed. This year the internet has also seen a surge in mobile users. More people are now active on social media like Facebook, Twitter, Instagram, WhatsApp, LinkedIn, etc. This has led to half of the world going digital nowadays.
After looking at this growing trend and increasing social media platforms, many businesses have also started spending more than 60% of their marketing budget on online marketing, branding, online reputation, and digital ad management.
Earlier businesses used to have a big budget for print ads, newspapers, TV, and other marketing activities. But, now there is a drastic shift towards Digital and Web Marketing. Undoubtedly digital marketing has an extra edge over other forms of marketing for many reasons like less cost, more reach, brand visibility, targeted campaigns, calculative insights, in-depth analytics, and detailed performance report.
Many organizations take help from various digital marketing sources to promote their product and services as it helps them target the right audience and makes their brand popular among people.
Humans are dependent on the internet for almost everything. So making your business active on a digital platform is a must if you wish to see your growth.
Digital marketing is popular on online channels and offline marketing channels like TV, radio, newspaper, etc. It comes with a motive to reach more and more people.
Some benefits of digital marketing are:-
What are the types of Digital Marketing?
Digital Marketing is divided into various kinds. The list of various types of digital marketing you should know about are:-
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Influencer/ Affiliate Marketing
- Viral Marketing
- Mobile Marketing
- Radio& TV Ads
Let’s discuss each type
- Search Engine Optimization (SEO)
Search engine optimization is known as SEO. it’s all about making search engine results page rankings to have a better ranking for users searching for your website. Many people never scroll to page 2 of search engines, so SEO helps your website come in the top ranking website to generate more business from online searches.
It works with keyword search analysis, which means how good your content is compared to your competitor’s SEO keywords ranking plays an important role. the ranking shows how relevant is your site to users
- Pay Per Click (PPC)
PPC or pay per click is one of the popular forms of advertising on search engines. It is like a way of moving to the top of search engine results pages by paid means.you can see when we search something, and we see many ads on our page that are the part of PPC. It’s called PPC as you only get charged if your ad account is getting clicked. The cost of each ad, or CPC (cost per click), depends on your website’s quality score and the selected keyword’s competition.
The difference between SEO and PPC is in SEO, your website comes on the top is being “earned” but in PPC, your website coming on top is “bought”.
- Social Media Marketing (SMM)
Social media is one of the commonly used marketing techniques. It refers to the marketing taking place using social media platforms like Facebook, Instagram, Twitter, etc. Social media is said to a popular approach as half the world is using social media platforms on a regular basis to connect with your audience and build your brand.
- Content Marketing
Content marketing is a type of marketing in which we target our audience using creative content. Creative marketing act as a support system for digital marketing. Good content helps to attract more and more audience. Content marketing involves a complete detailed description of services or products.
It works through posting creative blogs, video images to get loyal customers. Content marketing comes up with long term investment, and like SEO, it also requires regular work in order to be the best
- Email Marketing
Email marketing is just just like what it says marketing over email. It is direct marketing consisting of an offer, blogs, information, etc. we all have received emails for various products and services. Email marketing is a great way to reach new or old customers, and interact with them after purchases or even sending them a newsletter so that they can know more about our services or latest offers. But yes, sending unsolicited emails will end up in the spam box.
You can do Email marketing using email marketing tools or a digital marketing agency. You can do email marketing As a strategy, and email marketing can be both short term and long-term
- Influencer/ Affiliate Marketing
Influencer or Affiliate Marketing is a type of online networking advertising which consists of influencers to endorse or promote your products by referring it.
We all like using the product or services promoted by celebrities. Many organizations choose celebrities to promote their business. It is best to work out the details of your collaboration with such influencers and affiliates for a great business campaign.
- Viral Marketing
Viral marketing is a type of marketing where information about products and services of various origination gets distributed or viral using social media.
We have all seen viral videos online. It is like companies use a smart way of marketing. Using popular viral content, an influencer on social media, or promoting it themselves, viral marketing aims to create something trending.
Viral videos or images include details of products or services containing information or offers. This brings an excellent option for b2b business as it will reach a larger audience. It is the best marking if done correctly. Viral content should be informative or having a message.
- Mobile Marketing
Mobile marketing is a popular and old way of marketing using SMS.
Marketing messages using SMS and push notifications are a traditional way of getting the audience’s attention. Most of the messages are opened right after getting delivered.
It is a powerful way of influencing customers.
You can share information about services or products your business deals with along with ongoing offers.
- Radio& TV Ads
Radio and Tv ads are considered the best way of marketing as everyone watches Tv, and it catches more attention from the audience. Radio and Tv are forms of marketing done using radio and Tv ads. You can target your radio or tv ads for different locations so it reaches the target audience so that your local or national audience can see your ads. Radio and Tv ads help in brand awareness in various locations.
