In today’s competitive digital landscape, businesses aren’t just looking for visibility—they want measurable results. That’s where Performance Marketing steps in. At Shipratech, we design and execute performance marketing strategies that don’t just drive traffic—they drive outcomes. Whether it’s generating qualified leads, boosting online sales, or increasing app installs, we make every marketing rupee count.
💡 What is Performance Marketing?
Performance marketing is a results-oriented digital strategy where you only pay for measurable actions—like clicks, form submissions, or sales. Unlike traditional marketing that focuses on impressions and reach, performance marketing ensures that your budget is tied directly to ROI.
Whether it’s Google Ads, Meta Ads, affiliate marketing, or programmatic campaigns, our goal is clear: maximize performance while minimizing waste.
🛠 Core Components of Shipratech’s Performance Marketing Services
We cover a wide spectrum of performance marketing channels tailored to suit your business goals. Here’s a breakdown of our core services:
1. 📈 Pay-Per-Click Advertising (PPC)
We create and manage highly-targeted ad campaigns on platforms like:
- Google Search & Display Network
- Microsoft/Bing Ads
- YouTube Pre-Roll Ads
- Native Ads via Taboola or Outbrain
Our PPC strategies include keyword research, ad copywriting, A/B testing, and bid management to deliver cost-efficient clicks and conversions.
2. 📱 Social Media Ads
Paid social media campaigns on platforms such as:
- Facebook & Instagram
- Twitter/X
- Pinterest & Snapchat
We optimize for various objectives including engagement, website visits, conversions, and lead forms—all with robust targeting filters and real-time reporting.
3. 🤝 Affiliate & Influencer Marketing
Expand reach through vetted affiliate partners and micro-influencers who promote your brand across blogs, videos, and social platforms on a commission-based model.
4. 🧠 Retargeting & Remarketing
We re-engage visitors who didn’t convert the first time using dynamic ads, product reminders, and behavior-based messaging across the web and social platforms.
5. 📦 Shopping & Marketplace Ads
Boost product visibility and sales through:
- Google Shopping Campaigns
- Amazon Sponsored Ads
- Flipkart Ads
- Marketplace integration and optimization
🔍 Why Choose Performance Marketing?
Performance marketing offers a range of business benefits that traditional marketing simply can’t match:
- 📊 ROI Tracking – Every rupee is accounted for, with detailed analytics on spend vs. results.
- 🎯 Precision Targeting – Ads are shown to the right people based on behavior, interest, and demographics.
- 💰 Cost Control – Real-time adjustments ensure you don’t overspend.
- ⚙️ Scalability – Scale winning campaigns instantly without restructuring.
- ⏱ Speed to Market – Get campaigns live quickly and start seeing results in days, not months.
🎯 Shipratech’s Strategic Approach
Our performance marketing campaigns follow a structured and proven approach for consistent and predictable results.
1. Discovery & Audit
We begin by analyzing your industry, goals, competitors, and existing digital setup to identify performance gaps and opportunities.
2. Funnel Design
Based on your objectives (leads, sales, traffic), we design a marketing funnel that aligns with the buyer journey—awareness, interest, decision, and action.
3. Platform & Channel Selection
We choose the right ad platforms and placements based on your business type, audience behavior, and budget.
4. Ad Creative & Copywriting
Our team develops compelling visuals and persuasive messaging designed to stop the scroll, spark interest, and drive clicks.
5. Campaign Launch & Monitoring
Campaigns go live with real-time monitoring, optimization, and budget control. We constantly test ad variants to improve CTR, CPC, and conversion rates.
6. Reporting & Optimization
You get monthly reports with clear metrics: clicks, impressions, conversion rates, cost per lead (CPL), ROAS, and more—plus expert recommendations.
⚡ Performance Marketing Tools & Tech Stack
At Shipratech, we use advanced tools and AI-powered platforms to make smarter decisions:
- Google Ads Manager
- Meta Business Suite
- HubSpot / Zoho CRM integrations
- Google Analytics 4 (GA4)
- Semrush / Ahrefs / Ubersuggest
- Programmatic platforms like DV360
- Heatmaps & CRO tools like Hotjar
This tech stack helps us track every micro-movement, from ad views to final purchases.
🧠 Who Can Benefit from Performance Marketing?
Performance marketing isn’t just for ecommerce brands—it’s perfect for:
- B2B Companies generating qualified leads
- D2C Brands boosting product sales
- Startups validating their business model
- Service Providers offering high-ticket solutions
- App-Based Businesses seeking more installs or user actions
Whether you’re selling a ₹200 product or a ₹2,00,000 solution, performance marketing can adapt to your sales cycle and scale accordingly.
📌 Performance Marketing vs. Traditional Advertising
| Aspect | Traditional Marketing | Performance Marketing |
|---|---|---|
| Billing Model | Prepaid / Flat Fee | Pay-for-Result (CPC/CPA) |
| Tracking | Limited or None | Real-Time Analytics |
| ROI Visibility | Low | High |
| Optimization | Static | Dynamic, Data-Driven |
| Audience Targeting | Broad | Highly Specific |
At Shipratech, we help brands move from traditional “hope-based” advertising to performance-based digital growth.
🛠 Combine with Full-Funnel Digital Strategy
Performance marketing works best when paired with supportive digital efforts:
- Landing Page Design & CRO
- Email & WhatsApp Automation
- CRM Setup for Lead Management
- SEO & Organic Content Marketing
- UI/UX for Product Pages
That’s why we offer full-stack digital marketing that aligns every aspect of your customer journey.
📲 Ready to Get Results that Matter?
If you’re tired of spending on marketing without seeing real results, it’s time to switch to performance marketing that delivers.
📞 Speak to our expert consultants for a customized strategy
📝 Book a free digital audit
📧 Get started today with Shipratech – where performance meets precision.
