Lead Generation Company in India
Shipra Technologies is a lead generation company in India that builds full-funnel systems — targeted ads, conversion-focused landing pages, and tracked call/form pipelines — to deliver leads your sales team actually wants to call, not just a spreadsheet full of names.
Lead Generation Company in India — Built Around Sales-Ready Leads
Most lead generation companies in India measure success by lead count. Shipra Technologies measures it by how many of those leads your sales team actually converts. That distinction changes everything about how we build campaigns — from the targeting parameters we set on Google and Meta, to the qualifying questions built into every landing page form, to the way we track a lead all the way from ad click to closed deal, not just to form submission. A company that only reports volume is optimising for the wrong number.
Lead Quantity vs Lead Quality — Why It Matters
A paid campaign can produce hundreds of cheap leads that go nowhere, or fewer, more expensive leads with genuine buying intent. Shipra Technologies builds campaigns around the second outcome — using intent-based keyword targeting on Google, lookalike audiences on Meta built from your actual customer data, and qualifying questions on forms that filter out browsers before they reach your sales team's inbox.
Full-Funnel Lead Generation, Not Just Ad Spend
Running ads alone doesn't generate qualified leads — the landing page, the form design, the follow-up speed, and the CRM tracking all determine whether a click becomes a customer. In this role, we build and own the entire funnel: ad creative, landing page, tracking pixels, and lead notification systems, so nothing falls through the cracks between click and conversation.
Industry-Specific Lead Generation Strategy
What works for a real estate developer looks nothing like what works for a B2B manufacturing supplier — different platforms, different sales cycles, different qualifying criteria. Shipra Technologies has run campaigns across real estate, manufacturing, professional services, and D2C brands, adapting targeting and messaging to how each industry's buyers actually search and decide.
Tracking Leads All the Way to Revenue
We track every lead source down to the ad and keyword level, and where possible, tie that back to which leads actually closed as customers. This closed-loop reporting is what separates an agency that improves your cost-per-acquisition over time from one that just spends your budget and reports vanity metrics.
Our Lead Generation Services in India
Google Search & Display Lead Ads
High-intent keyword targeting on Search, retargeting through Display, and call-only campaigns for businesses that convert better over the phone than by form.
Meta Lead Generation Campaigns
Lookalike and interest-based targeting on Facebook and Instagram, using instant forms or landing pages depending on which converts better for your offer.
LinkedIn B2B Lead Generation
Sponsored content and InMail campaigns targeted by job title, industry, and company size for B2B offers with longer, more considered sales cycles.
Conversion-Optimised Landing Pages
Purpose-built landing pages with clear offers, trust signals, and qualifying form fields designed specifically to convert ad traffic into genuine leads.
Call Tracking & Attribution
Dedicated tracking numbers and call recording so every phone lead is attributed to the exact ad, keyword, or campaign that generated it.
Lead Nurturing Automation
WhatsApp and email follow-up sequences that engage leads automatically between the initial enquiry and your sales team's first call.
Lead Qualification & Scoring
Custom scoring criteria built into forms and CRM workflows so your sales team prioritises the leads most likely to convert first.
Weekly Performance Reporting
Transparent cost-per-lead, conversion rate, and lead source reporting delivered weekly, so you always know exactly where your budget is going.
Lead Generation Across Industries
Why Businesses Choose Shipra Technologies for Lead Generation
We're not a generic ad-buying agency — our work is measured against your actual sales outcomes, not just campaign metrics that look good in a dashboard.
Start Getting LeadsQuality Over Quantity Focus
Campaigns optimised for conversion rate, not just cheap cost-per-lead.
Full-Funnel Ownership
Ads, landing pages, and tracking all managed under one roof.
Call & Form Attribution
Every lead traced back to the exact campaign that generated it.
Multi-Industry Experience
Campaigns run across real estate, manufacturing, and professional services.
Transparent Weekly Reporting
Clear numbers on cost-per-lead and conversion, no vague summaries.
Automated Follow-Up
WhatsApp and email nurture sequences engage leads before your team calls.
Dedicated Account Manager
One point of contact who understands your sales process end-to-end.
Delhi NCR-Based Team
Local team available for calls, reviews, and strategy sessions.
Our Lead Generation Process
Strategy Call
We understand your offer, ideal customer profile, and current sales process.
Funnel Build
Landing pages, tracking, and ad creative built and connected end-to-end.
Campaign Launch
Campaigns go live across the right platforms for your audience and offer.
Optimise & Scale
Weekly review of cost-per-lead and conversion data to refine targeting.
What Clients Say About Our Lead Generation Services
"We'd tried lead generation before and got a spreadsheet full of names that never picked up the phone. Shipra's approach with qualifying form questions meant our sales team actually started converting a meaningful share of the leads."
"LinkedIn lead generation for our B2B software felt like a shot in the dark until Shipra rebuilt our targeting around job titles and company size that actually matched our customer base. Lead quality improved noticeably within a month."
"Call tracking made a real difference for us — we could finally see which ad was actually driving phone enquiries versus form fills, and reallocate budget accordingly."
Frequently Asked Questions — Lead Generation Company
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